Technology
We build the data your outbound runs on
Most outbound starts from a shared database export. Ours starts with research. We find the companies, check who decides and confirm how to reach them before anything goes out.
Shared databases sell the same contacts to everyone. So the same buyers get the same emails from every vendor, and a lot of that data is out of date.
We run our own pipeline instead. It builds each list from the open web, then checks who decides and how to reach them before a lead gets to you.
The details stay in-house. Here's what each stage does for you.
How the pipeline works
We find the companies
Every list starts from your buyer. We pull matching companies off the open web, not out of a bought database. Rules from your target profile decide who goes forward.
We scrape what they publish
We crawl each company's website and public profiles. That tells us what they do, whether they're hiring and what they care about right now.
We enrich the people behind them
We look up the decision-maker at every company that's left. We add their work email, their LinkedIn profile and a direct phone number where one exists.
We verify before anything goes out
No verified email, no lead. A company that fits perfectly but has nobody reachable gets dropped here. We also check every contact against the people you've already reached, so nobody gets the same pitch twice.
We hand it to outreach
A person checks the flagged rows before the list leaves us. Then it goes into your email campaign, or your team works it inside your own system.
What it runs on
We run Apify, Firecrawl, Apollo and Treg inside our own pipeline. It adapts to other data sources and plugs into the ones you already use, like Clay.
- Apify
- Firecrawl
- Apollo
- Treg
Recent lists
Real lists we built for clients. Each one starts wide and ends with the people we can actually reach.
| Who we looked for | Companies found | Matched the profile | Reachable decision-makers |
|---|---|---|---|
| US deep-tech and AI R&D companies | 149 | 108 | 53 |
| US staffing firms and B2B marketing agencies | 71 | 54 | 35 |
| US insurance and mortgage brokers | 76 | 51 | 33 |
| Real estate advisors on the Costa del Sol | 50 | 45 | 16 |
See it on a real list
Run a version yourself
We publish a version of the pipeline as free, open-source code. If you'd rather build your own lists and don't mind some setup, start there.
Get the free lead generatorSee what your data is missing
Book a 30-minute call. We look at where your leads come from and tell you what to fix first.